Pedego Electric Bikes has established itself at the forefront of the electric bike industry through innovation and customer care that builds lifelong relationships with riders. The company operates over 175 stores across North America, providing local sales, service, and support wherever customers need it. Pedego backs every bike with an industry-leading 5-year warranty, giving riders confidence in their investment. Built on customer satisfaction and outstanding reviews, Pedego's commitment centers on enhancing lives and creating enjoyable experiences, promising reliability and delight with every ride.

Pedego required updated website branding that would solidify their industry standing while fueling franchise growth initiatives. Operating in a booming e-bike sector, the company faced the dual challenge of appealing to everyday consumers seeking accessible transportation alternatives and serious entrepreneurs evaluating franchise investments. They needed cohesive messaging that would resonate with both audiences while showcasing the unique advantages of joining their dealer ecosystem.

I led the copywriting portion of their comprehensive brand refresh, crafting a new tagline and web content that reinforced market leadership while presenting electric biking as accessible to mainstream consumers. Additionally, I developed franchise materials that clearly communicated Pedego's proven business model and support system to potential dealers, showcasing their comprehensive training programs, professional marketing support, and vibrant community of franchisees.