One for the World's mission is to build a movement of people revolutionizing charitable giving to end extreme global poverty through education, training, and community building. Founded at Wharton in 2014, the organization encourages students and young professionals to pledge at least 1% of their income to effective charities through their convenient online platform. With over 700 members across the US, Canada, Australia and the UK, and over 80 university chapters including Wharton MBA, Penn Law, Penn Undergrad, Harvard Business School, Cambridge, St Andrews and the University of Melbourne, One for the World serves as a low-barrier entry point to effective giving. The organization has received significant funding from Effective Altruism Funds and Open Philanthropy, reflecting its credibility within the effective altruism movement as a bridge between newcomers and more established giving commitments.

One for the World needed to validate messaging strategies for MBA student recruitment across different universities and demographic segments. As an organization focused on effective altruism and charitable giving, they faced the challenge of communicating complex concepts around global poverty solutions in ways that would resonate with business students who might be unfamiliar with effective giving principles. The organization required data-driven insights to understand which messaging approaches would successfully convert curious students into committed pledge-takers across diverse academic environments and career aspirations.

I created landing page copy and targeted PPC campaign content for LinkedIn and Meta designed to test different value propositions with specific MBA micro-segments. The content strategy prioritized signal clarity, with A/B testing copy variations to identify which messages about effective altruism, career impact, and global poverty solutions drove actual engagement versus surface-level interactions. My messaging framework allowed One for the World to gather actionable data about content effectiveness across different university types, student career stages, and demographic segments to inform future recruitment strategies.