C3bank is a customer-focused financial institution built on an entrepreneurial foundation. Originally founded in 1981 and revitalized in 2014 by three local investors, the company has reimagined what a banking relationship should look like: strategic, personal, and built for momentum. With a board that includes former NFL quarterback Drew Brees and a client roster spanning from local businesses like Cardiff Seaside Market to major brands like Vuori Clothing, C3bank serves business leaders nationwide with a full suite of banking solutions backed by innovative technology and direct access to decision-makers. With offices in Southern California and Tennessee, the bank's streamlined structure allows them to move quickly, think creatively, and focus on what matters most: customer success.

C3bank needed a complete website rebrand that would communicate their unique positioning as an entrepreneurial alternative to traditional banking while appealing to business leaders seeking more personalized financial partnerships. As an online bank serving customers nationwide, they required messaging that would differentiate their customer-focused approach from larger competitors while showcasing their ability to move quickly and think creatively. The rebrand also needed to emphasize their direct access to decision-makers and innovative technology platform that enables faster, more strategic banking relationships regardless of location.

I led the copywriting for their complete website rebrand and company-wide messaging overhaul, crafting content that positioned C3bank as the entrepreneurial banking alternative for forward-thinking business leaders. The messaging emphasized their streamlined decision-making process, personalized approach, and commitment to building momentum for their clients' businesses. I developed website copy that balanced professionalism with approachability while clearly articulating how their revitalized structure and entrepreneurial foundation create better banking experiences for customers nationwide through their online platform.